"June 6, 1950. Pembroke, Ontario. "Vis-O-Matic department store." A variation on mail-order shopping, the Vis-O-Matic system used color slides to display merchandise to potential customers, with orders placed by Teletype and delivered to your door.
Two of at least 200 photographs taken by Bernard Hoffman at retail magnate Laurence Freiman's newfangled catalog store in Pembroke, Ontario. The cards were an index of merchandise on color slides viewed by customers on rear-projection screens.
"Vis-O-Matic department store." A Vis-O-Matic spokesmodel, or perhaps even the queen of Vis-O-Matic, the Canadian catalog store whose slide-projection system of displaying merchandise was like a Buck Rogers premonition of online shopping. The Vis-O-Matic phenomenon seems to have been short-lived, with hardly any documentation online aside from these photos in the Life archive, and no word of its fate. Photo by Bernard Hoffman Life Magazine Image Library"
Text adapted from Shorpy.com